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Business skills for startups | Skills for guaranteed success

Learn These Skills Before Starting a Business, Your Startup Will Be Successful.


In today's rapidly changing era, there are skills behind the success of a startup, if you have them then there is a sure guarantee that the startup will be successful.

As much as ideas, strategy, research play a role in a startup, it also plays an equal or greater role than whether you, as a founder, have the necessary skills to run a business. It is very important to run. Often people call the CEO the Chief Everything Officer instead of the Chief Executive Officer, and I think this is right too, because in the beginning of the business you have to do everything yourself, whether it is sales, marketing, meetings, operations in the office and Be it customer service or something else. So let us understand what those skills are in today's rapidly changing times, if you do not have them then success in startup can be difficult for you.

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Skills Learn Before Starting a Business


I used to often hear a saying in the village that everyone likes a earning person, and this is equally applicable everywhere, in business these earning people are none other than the people involved in sales. No matter how good a product you make, it will be very difficult for you if sales do not come. Today customers have more options than before and the methods of selling have changed. So if as a founder you don't like sales yourself, then this is a matter of concern. I have seen even the best products flop because if the founders or the core team don't know sales, you can't rely on anyone else for sales, especially in the initial days. So it doesn't matter whether you like sales or not, but you will have to learn. If you are not able to sell your product yourself then no one else will be able to sell it, and yes, without sales the shop cannot function.  

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Digital Marketing

Today, in the era of social media, everyone's methods of sales and marketing are changing. No matter what your product is, if you know how to use digital marketing or social media platforms properly, then you can make your business better. As a founder, you must know the basics of social media and digital marketing. This will not only help you in sales in the initial phase but will also help you in choosing the right team. Nowadays you will get paid and free digital marketing courses from YouTube to many online education companies. Do read these.   

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Graphic design

I remember in the beginning of our company we did not have any graphic designer, and many times we had to either pay more for a small banner or get it made on recommendation from someone and the result was that at the National Festival We used to get late in the banner post till then. In the beginning neither the team is that big nor there is money, so in such a situation if you as a founder know the work of graphics then your life will become very easy. Platforms like Canva.com have made graphic designing very easy, here you can easily make good banners by making changes in the already made template. And no technical skills are required to learn it, definitely try it. 

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Team Management

This is an important link, no matter how powerful artificial intelligence becomes in the world, it can never replace human touch. That is, to grow your business, you need a team, and to manage that team, you need team management skills. I often say that I hire co-founders in my startup, not employees. Because your team will have to bring the same vision and craziness that the founder has, only then a big startup will be possible. The way of working of today's new generation is very different from before, and so are their likes and dislikes as companies and managers. Earlier we used to work even after being scolded, but today this is not possible. So you will have to learn to work by keeping people together, motivating them, and getting them done. For this, you can make an experienced startup founder or manager your mentor. We ApkaTax also help business entrepreneurs to register their business in the Startup India Registration scheme of the government.

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Sales skills are crucial for a startup founder because without the ability to sell your product or service, your business may struggle to succeed. As the Chief Everything Officer in the early stages of a startup, being able to drive sales is essential for growth.

Founders can improve their sales skills by taking courses, reading books, practicing pitching their product, and gaining real-world experience in selling. Learning to effectively communicate the value of your offering is key to driving sales.

Understanding digital marketing is important for startup founders because it allows them to reach a wider audience, engage with customers online, and drive sales through various digital channels such as social media and email marketing.

Founders can learn digital marketing skills through online courses, tutorials, workshops, and by experimenting with different digital marketing strategies. Keeping up-to-date with the latest trends in digital marketing is also essential for success.

Graphic design knowledge is valuable for a startup founder because it enables them to create visually appealing marketing materials, branding assets, and content that can attract and engage customers. Having basic graphic design skills can save time and money in the early stages of a business.

Founders can acquire graphic design skills by using online platforms like Canva.com, taking graphic design courses, and practicing designing various marketing materials. Learning basic design principles and tools can empower founders to create professional-looking graphics for their business.

Team management is crucial for the success of a startup because a motivated and aligned team can drive innovation, productivity, and growth. Effective team management skills help founders build a strong company culture, foster collaboration, and achieve business goals.

Founders can improve their team management skills by seeking mentorship from experienced startup founders or managers, attending leadership workshops, and learning effective communication and motivational techniques. Building a cohesive and high-performing team is essential for scaling a startup.

Hiring co-founders over employees in a startup is important because co-founders share the same vision, passion, and commitment to the business as the founder. Co-founders are more likely to take ownership of their roles, contribute innovative ideas, and work collaboratively towards the success of the startup.

Founders can create a motivated and aligned team by clearly communicating the company's vision and values, providing opportunities for growth and development, recognizing and rewarding team members' contributions, and fostering a positive work environment. Building a strong team culture based on trust, respect, and shared goals is essential for long-term success.

Updated on: 27 Mar, 2024 | 7 min read

An ambitious individual pursuing Company Secretary certification at the professional level, blending a passion for law and corporate governance. Committed to mastering in the field of company administration while fostering a strong ethical foundation. Ded